Digital Da'wah Management in Modern Islamic Boarding School: A Model for Islamic Education at Pondok Modern Darussalam Gontor
Abstract
This study aims to analyze the implementation of the POAC management functions (Planning, Organizing, Actuating, and Controlling) in the management of digital da’wah at Pondok Modern Darussalam Gontor (PMDG), examine the utilization of digital space as a Cyber Islamic Environment, and construct a model of digital da’wah management in modern pesantren as a medium of Islamic education. This research employs a qualitative approach with a case study design. Data were collected through interviews, observation, and documentation, and analyzed using the interactive model of Miles, Huberman, and Saldaña. The analytical framework is based on George R. Terry’s management theory and Gary R. Bunt’s concept of the Cyber Islamic Environment. The findings reveal that PMDG has developed an integrated digital da’wah management system through Gontor TV as the main medium for disseminating Islamic knowledge and pesantren values. The planning function is implemented through goal setting, audience segmentation, and content development; organizing is carried out through the formation of a media structure and human resource cadre development; actuating is realized through the production of educational multimedia content; and controlling is conducted through quality control and continuous evaluation. In addition, Gontor TV establishes a Cyber Islamic Environment that supports the dissemination of Islamic knowledge, the formation of virtual communities, and educational interaction with society. This study constructs a Model of Digital Da’wah Management in Modern Pesantren as an Islamic Education Medium that integrates POAC management functions and the Cyber Islamic Environment in supporting Islamic education in the digital era.
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