https://journal.kurasinstitute.com/index.php/biis <p style="text-align: justify;"><strong>[<a href="https://sinta.kemdikbud.go.id/journals/profile/14840">ACCREDITED SINTA 3</a>] </strong>Bulletin of Indonesian Islamic Studies is a scientific journal published by <a href="https://kurasinstitute.com/">Kuras Institute</a> in cooperation with&nbsp;<a href="https://drive.google.com/file/d/1VOYT8qF0ojH2q7v0Zr8_Ixrdl9xCxOIO/view?usp=sharing">Lembaga Publikasi, Penelitian, dan Pengabdian Kepada Masyarakat Universitas Ma'arif Lampung</a>. The journal is published twice a year with Online ISSN&nbsp;<a href="https://issn.brin.go.id/terbit/detail/20220627101896232">2963-8429</a>. Bulletin of Indonesian Islamic Studies aims to attract a broad spectrum of national and international readers and contributors. This Journal focuses on the study of Indonesian Islamic Issues that developed in society with textual and contextual approaches. The scope of the study includes The beliefs System in Islam, Ideas of Muslim Scholars, the Ritual System in Islam, Traditions or Customs in Islamic Society, Literature and Islamic Arts, and Islamic Education. The Bulletin of Indonesian Islamic Studies has been&nbsp;<strong>accredited&nbsp;</strong>by the National Journal Accreditation (ARJUNA), Managed by the Ministry of Research, Technology, and Higher Education, Republic Indonesia, with<strong>&nbsp;The&nbsp; </strong><a href="https://sinta.kemdikbud.go.id/journals/profile/14840"><strong>Sinta 3</strong></a><strong> Grade.</strong></p> KURAS Institute en-US Bulletin of Indonesian Islamic Studies 2963-8429 <div style="text-align: justify;">This work is licensed under a&nbsp;<a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</div> <div style="text-align: justify;">&nbsp;</div> <div style="text-align: justify;">Authors who publish in this journal agree to the following terms:</div> <div style="text-align: justify;">&nbsp;</div> <div style="text-align: justify;">1) Authors retain copyright with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/">Creative Commons Attribution License</a>&nbsp;that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</div> <div style="text-align: justify;">&nbsp;</div> <div style="text-align: justify;">2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</div> <div style="text-align: justify;">&nbsp;</div> <div style="text-align: justify;">3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</div> https://journal.kurasinstitute.com/index.php/biis/article/view/1574 <p style="text-align: justify;"><em>This study examines the da'wah management practices employed by the Pematang Siantar Nahdlatul Ulama Branch Management (PCNU) in promoting multicultural da'wah programs within a community characterized by ethnic, cultural, and religious diversity. The research utilizes a qualitative approach and adopts descriptive methods. Data collection was carried out through in-depth interviews, participatory observation, and documentation. The analysis of the data involved identifying emerging key themes and utilizing triangulation to ensure the accuracy and validity of the findings. The primary informant in this study was the chairman of the Pematang Siantar PCNU. The results indicate that PCNU Pematang Siantar has effectively implemented adaptive da'wah management practices that address cultural and religious diversity in the region. This success can be attributed to meticulous planning, structured organization, effective leadership, continuous supervision, and periodic evaluation, as well as the adjustment of da'wah methods to suit specific contexts. This research recommends the da'wah management model utilized by PCNU Pematang Siantar as a noteworthy example for other religious organizations facing the challenges of da'wah in a pluralistic society.</em></p> Muhammad Abbas Syukur Kholil Copyright (c) 2025 Muhammad Abbas, Syukur Kholil https://creativecommons.org/licenses/by-sa/4.0 2025-08-10 2025-08-10 4 2 336 353 10.51214/biis.v4i2.1574